I have come up with a couple of new ideas, two among which I will be sharing today. The first one I thought would garner public attention, but demonstrating the idea was not simple (I have a mockup attached but the point could get lost). On the other hand, there's a sense of parody in idea #2 that I really like, and I'm going to focus on this more in the days to come.
When blindness takes over
Although technology has made information increasingly accessible to visually impaired people, much of the Internet content is still created without regards to this group of audience. They thus rely heavily on screen reader apps, which have shortcomings of their own.
IDEA: Google, with the biggest search engine on the planet and a no less popular web browser (i.e. Chrome), has the leverage it takes to turn the table and put the sighted users on the spot – the blind spot. Introducing the week “when blindness takes over,” a series of events that challenge the sighted and simultaneously demonstrate the capability of Google’s new app, Lookout.
Featuring a special edition of Google’s search engine, through which all inaccessible sites are blurred, as well as a Google Chrome extension that places a Gaussian blur layer on top of the content. The user can still navigate the content using the “Lookout” tool, which identifies items that the mouse hovers over, whether they are text or images.
Lost perks
IDEA: Blind people will soon lose a significant amount of benefits.
Blind people are now treated like the rest of us. Braille signs start to disappear. People stop giving way to the blind. They no longer get personal assistants when going to the groceries, etc.
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